List of Publications

1. Sharma, A. 2009,  Article titled as "Sustainable social development through innovation:  Understanding Indian cases"  in International Journal of Business and Globalization- Special Issue by Inderscience Publications in March.

2. Dwivedi, S. 2008-09, Article titled as "Influence of Promotional Activities Over Buying Behavior" in National Research Journal of Social & Life Sciences, pp-38-41 in July - Dec.

3. Bansal, I. & Srivastava, J. 2008, Creating Socially Responsible Systems for Holistic Development  in Social Responsibility Journal Vol.- 4, No.- 4, Emerald group publishing, United  Kingdom.

4. Bansal, I. 2008, Beyonds IPRs : Towards, a Proactive Approach to protecting Intellectual Property in a Global World in the Icfai Journal of Intellectual Property Rights Vol. VII - No. 2 May 2008. This paper also features in e-library of Social Science Research Network.

 

5. Bansal, I. & Sharma, R. 2008, Indian Banking Sector: 'Achievements and Challenges' , in June 2008 issue of ICFAI Journal of Services marketing ICFAI University Press.

6. Jha, M. 2008, “Access to Microfinance through community Polytechnic- A conceptual framework” New Century Publication, New Delhi , edition 2008

 

7. Kasliwala, N. 2008,  “Mcdonalization In India” Global competition and Brand promotion, Excel India publishers

 

8. Kasliwala, N. 2008, “Brewing the Brand- A case on Café Coffee Day” “Handbook of management Cases” MacMillan India Ltd.

 

9. Makkar, P. 2008 Published paper “Sales Promotion in the New Competitive Era” Global Competition and Brand Promotion Excel India Publishers in September.

 

10. Poonia, A. 2008, "Emotional Intelligence :Your gateway to Success” in International Conference on soft skills at BITS Pilani, 19-20 September.

 

11. Sharma, A. 2008, Article titled as “Paradigm Shift: Towards Practices in Social Innovation” published in book Innovation in Management Macmillian Advanced Research Series Macmillian Publishers India Ltd. in December.

12. Aditya Shastri, & Bansal, I. 2007, "India : Emerging R & D Hub in the proceedings of the National Workshop on Emerging Research Trends in Advanced Computing organized by Dept. of Computer Science , North Maharashtra University, Jalgaon (MS).

13. Bansal, I. & Srivastava, J. 2007, "Four Pillars of Gandhi's Political Edifice" , in Indian Journal of public Administration, Vol L III, No. 1, Jan-March.

14. Bansal, I. 2007, A Paper on "Indian Paradigm of Spirit centered leadership: From Theory to Praxis", in the book 'Integrating Spirituality and Leadership, edited by Macmillan Advanced research Series Sengupta and Dial Fields.

15. Bansal, I. & Srivastava, J. 2007, Relevance of Gandhi in a Globalized world, in the proceedings of the National Seminar on Gandhian Thought & Literature , organized by Dr. Virambhai R. Godhania College of Arts, Commerce, home-Science and Information Technology for Girls, Porbandar, Gujrat.

16. Srivastava, J. 2007, Paper entitled Leadership and Optimal Performance: A Gandhian Paradigm in the book Integrating Spirituality and Organizational Leadership, edited by Macmillan Advanced Research Series.

17. Bansal, I. 2006, A Paper entitled ' Women at workplace: what is holding them back' ? in the book ' Women in Management and Development', published by WISDOM Banasthali University.

18. Bansal, I. & Srivastava, J. 2006, 'Ensuring Sustainable Development through Gandhi's Vision of Economically Responsible Behaviour,' in the proceedings of the International Conference on Business Across Borders in 21st Century, organized by Academy of World Business Marketing and Management Development (A WBMAMD).

19. Bansal, I. & Srivastava, J. 2006, 'Gandhian Leadership Style: Relevance for contemporary Managers' in the book 'Women in Management and Development ', WISDOM, Banasthali University, March.proceedings of the International Conference on Business Across Borders in 21st Centuary, organized by Academy of World Marketing and Management Development (A WBMAMD).

20. Bansal, I. 2006, "Counterfeiting: Magnitude, Implications & Responses" in Gurukul Business Review, Spring 2006 Vol II

21. Bansal, I. 2006, Managing Intellectual Property in Globalised Era: Inadequacies of IPRs and Suggested Alternatives ‘in the proceedings of Fourth International Conference on 'Globalisation and Sectoral Development' held during 17-19 feb 2006 organised by Academy of International Business- India in association with nstitute for Integrated learning in Management, New Delhi.

22. Purohit, H. 2006, Developed course material on “Financial Services and Risk management”, under special grant from UGC, Government of India, for WISDOM, Banasthali University.

23. Purohit, H. 2006, Authorized a book “Recent Trends in Investors Attitude”, Popular Books, under special grant from UGC, Government of India.

24. Singh, B.G. 2006, "Reforms in Retail Services at Filling Station" 18th Annual Journal of Madhya Pradesh Economic Association.

25. Srivastava, J. 2006, Paper entitled 'Career Breaks Reentering the workforce,  in the book 'Women in Management and Development', WISDOM, Banasthali University, March.

26. Upadhyaya, J. 2006, A research paper "Budding Entrepreneurs: A Visionary of Tomorrow", in the book "Women in Management & Development" published by at Faculty of Management Science, W.I.S.D.O.M., Banasthali University, Banasthali, Rajasthan, 19th November.

27. Upadhyaay, J. 2006, A research paper "Job -Hopping: A New cult in Corporate" in the Mangalmay Journal of Management & Technology, I.A.M. & T., Ghaziabad, (U.P.) Nov-30.

28. Srivastava, J. 2005. ” The Essence of Leadership: Lessons from Chinese hlosophy”. ICFAI Journal “Effective Executive”.

29. Bansal, I & Purohit, H. 2004, Intellectual Property Rights: The Emerging Issues For Industry. Wisdom Banasthali University.(Edited).

30. Bansal, I. 2004 “ Indian Retail Sector: Challenges and Strategies” in the roceedings of National Conference on Strategic Imperatives for Indian Corporations, organized by Technological Institute of Textile and Sciences.

31. Bansal, I. 2004. “ Harnessing IPR for Strategic Competitive Advantage’ in the book Intellectual Property Rights: The Emerging Issues for Industry. WISDOM, Banasthali University.

32. Bansal, I.. 2004. “Fighting Counterfeits through IPR” in the proceedings of National Conference on “Creativity and Intellectual Property Rights for small and medium Enterprises: Challenges and Prospects”, organized by Dr. B.R. Ambedkar University, Agra, Feb 6-8, 2004.

33. Bansal, I. 2004. “Management Education: Futuristic View, Southern Economist”, Vol. 42, No. 18

34. Bansal, I. & Shrivastav, J. 2004, “Safeguarding Traditional Indian Knowledge Systems: Rationale & Responses’ in The book Intellectual Property Rights: The Emerging Issues for Industry. WISDOM, Banasthali University.

35. Bansal, I. 2004. “Prabandhan Humare Jeevan Mein”. Srijan, quarterly magazine of Meerut Engineers Association.

36. Upadhyay, R.2004.“New a Product Growth-A Key To Organizational Profitability”. OORJA, J.I.M., Jaipur Rajasthan.

37. Bansal, I. 2003, “Management Concepts in Ancient Indian Psycho- Philosophic Thought and their Significance for Present Day Organisations. Narayana Publications. 2003

38. Purohit, H. 2003. “ Indian Incorporation and IPR: a relook.’ Electronic Journal of Management, http://www.indiamba.com2003.

39. Purohit, H. 2003. “ Vegetable soup for Management teachers. ’ Electronic Journal of Management http://www.indiamba.com2003.

40. Purohit, H. 2003. “ Indian Entertainment Companies in Global Arena Bright Prospects. ’ Electronic Journal of Management, http://www.indiamba.com2003.

41. Saraf, Vikas. “ CRM with Data warehouse: optimizeg the customer Insight” in http://www.indiamba.com 2003.

42. Saraf, Vikas.”Branding: The Hub of Corporate wheel “ in Indian journal of Marketing, New Delhi, 2003.

43. Bansal, I. 2001-02. “Managing Self: Guidelines from Indian Psycho-Philosophical Thoughts”. “Managing Today”, Himalaya.

44. Bansal, I. 2001-02 “Effective Leadership: Insight in Manusmriti”, in Indian Management for Nation Building New Ideas for the New Millennium by WISDOM, Banasthali University.

45. Purohit, H. 2002 “Analysis of Union Budget 2002 through Crystal Maze, Research Journal Southern Economist, March 15, Vol. 40 (22).

46. Purohit, H. 2000-01 “ Impact of Media on Investor’s Psychology”, Souvenir of P.L.A.I. at Banasthali University.